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400% payback of advertising a beauty salon in Slovakia in 2 months
✅Customer: a chain of beauty salons Sakurami
✅ Goal: Increase the number of new customers
✅ Result: 210 applications for the first 2 months. The cost of 1 lead is 1.39 Euros. About 60% of applications turned into sales.
✅Customer: a chain of beauty salons Sakurami
✅ Goal: Increase the number of new customers
✅ Result: 210 applications for the first 2 months. The cost of 1 lead is 1.39 Euros. About 60% of applications turned into sales.
Over 60,000 impressions to unique users, 3568 clicks in 1 month, CTR 7.6%, 1 click 0.04 Euros, more than 75 reposts, more than 150 likes.
5 offers were developed with various types of services and competitive advantages for the beauty salon in the center of Bratislava,
The most active was the audience: women 50+ who speak Slovak and women 30-40 years old who speak Russian.
On the product page, visitors were offered to download a coupon for free hair diagnostics as a lead magnet. As a result, out of 50 who downloaded the coupon and left their contact information, 24 people came to the salon in the first 2 weeks, of which only the first two did not buy paid services. After instructing the staff to offer after a free procedure at the beginning, customers started to purchase paid services and hair care products. The average purchase price was 45 euros.
Profit exceeded advertising costs 4 times in the first month.