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International Marketing Agency with our companies in the USA, Latvia, Austria, and Russia.

Reduction of the advertising budget of elderly care chain twice

✅Customer: Chain of the elderly people care houses "Hearts of generations"
✅Goal: Reduce advertising budget on Yandex Direkt and Google AdWords without reducing the number of calls and sales.
✅Result: Reducted the advertising budget 2 times without dropping the number of calls and sales.

✅Customer: Chain of the elderly people care houses "Hearts of generations"
✅Goal: Reduce advertising budget on Yandex Direkt and Google AdWords without reducing the number of calls and sales.
✅Result: Reducted the advertising budget 2 times without dropping the number of calls and sales.

Creating a marketing strategy from scratch and restarting the advertising campaign:


  • An in-depth interview defining a marketing strategy, defining goods and services, competitive advantages, audiences.
  • Service offering web-pages were created for each of the offers.
  • Advertising in search engines and social networks were set up.
  • All accesses were reviewed, systemized and returned to the customer.
  • Posts on Facebook and Instagram were created showing the key benefits of the elderly people care houses to the target audience.
  • Lead generation was launched on Facebook and Instagram to a target and similar audience.
  • Completely updated settings of the contextual advertising in Google and Yandex.
  • Integration of CRM for lead generation and processing.
  • Setting up IP telephony; recommendations on the work of the call center.
5 (4 votes)