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International Marketing Agency with our companies in the USA, Latvia, Austria, and Russia.

Photo and video production for a chain of grocery stores

✅ Customer: Fresh market
✅ Goal: To make training videos for company employees.
✅Result: The video tutorials were successfully created on time; that reduced the time for training and adaptation of new employees.

✅ Customer: Fresh market
✅ Goal: To make training videos for company employees.
✅Result: The video tutorials were successfully created on time; that reduced the time for training and adaptation of new employees.

To reduce the cost of staff training and reduce staff turnover, it was necessary to create detailed videos about working in different working positions.


The whole work process consists of three stages:


Preproduction


At this stage, we divided the existing instructions into several parts so that the information is better absorbed in the video. We prepared a text for the announcer and determined the complexity of the graphics in each individual case. Before shooting, we determined the location of the shooting and selected staff.


Production


For each topic, the shooting lasted from 2 to 4 days. At the same stage, we recorded the voice of the announcer.


Post production


Based on the reviewed material and the voice of the announcer, we mounted all the necessary tutorials, in the process, the customer made changes to the tutorials in order to make the material even more understandable to the company employees.

5 (2 votes)